Naturally cholesterol & fat free. Vegetarian formula. 100% Free of: no dairy/lactose; no artificial flavors; Non-GMO; no gluten/wheat. Smart Facts: no artificial colors; no preservatives; natural additive for yogurt, ice cream & smoothies. Non-GMO. NO gluten, no wheat, no milk, no lactose, no artificial color, no artificial flavor, no artificial sweetener, no preservatives, no soy, no starch, no yeast, no fish. Sodium free. Questions? Call toll free 1-888-VitaHelp (848-2435) or visit us at www.sundownnaturals.com. 100% juice. Made in the USA with select ingredients from around the world.